Creating a digital story for SPELTAC: Part 2
Below is a video I created a while back to show the new EAL model we introduced at my school. It took me a long time to create, but I learned invaluable skills and am now much quicker at creating videos as a result. I will use the video I intend to create for SPELTAC and this one as benchmarks to show my progress.
What do I want to change?
Although I think this video is ‘fun’; I played around with different things such as time-lapse, and a combination of images and video, I want the SPELTAC video to have a more professional feel. I think the use of images will need to be replaced by interviews with students, teachers and parents. I will also have to ensure better sound quality, so more advance planning will be needed. This video was a collection of things I had collected, things that I mostly had at hand on my computer on a Sunday afternoon.
To get ideas I watched the promotional video (about a dentist!) contained within the one below. I liked what Nate Woodbury had to say about making promotional videos in particular using testimonials and quality b-roll footage. I want to use this approach because I want all the stakeholders (for who addressing the needs of a linguistically diverse student body is important), to be present in the video: parents, teachers, admin and most of all students. In this way I can make clear how important sustainable professional development is for international mindedness and English language learning, but also tangible evidence of how such an approach can work.
I then looked at different promotional videos of international schools. I realized that my audience will not be fee-paying parents, but international educators, and so the message and tone will have to be different, speaking to their professionalism and needs, but at the same time creating an ‘aha moment’.
This video uses a narrator.
I think I prefer the use of testimonials in this video instead of a narrator.