Creating a digital story for SPELTAC: Part 2

Below is a video I created a while back to show the new EAL model we introduced at my school. It took me a long time to create, but I learned invaluable skills and am now much quicker at creating videos as a result. I will use the video I intend to create for SPELTAC and this one as benchmarks to show my progress.

What do I want to change?

Although I think this video is ‘fun’; I played around with different things such as time-lapse, and a combination of images and video, ¬†I want the SPELTAC video to have a more professional feel. I think the use of images will need to be replaced by interviews with students, teachers and parents. I will also have to ensure better sound quality, so more advance planning will be needed. This video was a collection of things I had collected, things that I mostly had at hand on my computer on a Sunday afternoon.

To get ideas I watched the promotional video (about a dentist!) contained within the one below. I liked what Nate Woodbury had to say about making promotional videos in particular using testimonials and quality b-roll footage. I want to use this approach because I want all the stakeholders (for who addressing the needs of a linguistically diverse student body is important), to be present in the video: parents, teachers, admin and most of all students. In this way I can make clear how important sustainable professional development is for international mindedness and English language learning, but also tangible evidence of how such an approach can work.

I then looked at different promotional videos of international schools. I realized that my audience will not be fee-paying parents, but international educators, and so the message and tone will have to be different, speaking to their professionalism and needs, but at the same time creating an ‘aha moment’.


This video uses a narrator.

I think I prefer the use of testimonials in this video instead of a narrator.

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4 Responses

  1. Hi – I just replied to your professional blog, versus this COETAIL one, so I am not sure whether I am now doubling up – apologies if I am. Firstly, through watching your video it was clear how your new ELL program will work in your school so I hope it is going well.
    The acronym SPELTAC intrigued me as I had never heard of it before, and as an ELL teacher, I want to know more! I have taught in a sheltered immersion program, so understand where you are coming from. After watching your video I delved further through your blogs and I am interested in finding out more about the 5 courses the teachers within your school work through during a year. I am curious whether teachers from other international schools can join in these courses, or is it defeating the main purpose of SPELTAC whereby a school works as ‘one’ to ensure the curriculum is accessible to all students, through focusing on the linguistic needs of its population. As I said, I am not exactly sure and may have misunderstood, so I would appreciate if you could guide me in the direction to learn more about SPELTAC, the philosophy and how other schools could possibly participate in the mentioned courses. Thanks

  2. Hi Bettina,

    Thanks for your comment. I have sent you an email which explains how you can find out more and join SPELTAC.

    Best wishes,


  3. Jon Banules says:

    Hi Marcelle.

    Looking very forward to seeing how the promotional video progresses. I also just want to say thank you very much for introducing me to “Nate’s Take” on video making. There were some really great ideas in there. Loved the intro to A roll and B roll and the choosing music section was of particular interest. I also think for any people who are musically inclined and are making videos…try noodling over your videos with a keyboard or a guitar. Load clips into Movie track on Garageband and play along!

    I also agree that testimonials will speak much more for the cause of promotional videos. People who really believe in what they are talking about are incredibly convincing. I think you have always made great use of interviews in your videos.

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